Notes from Chiang Mai

I'm sitting in the Seattle-Tacoma airport, laptop on my thighs. My flight for Victoria BC is just about to leave. But a big BOOK NOW on my screen is absorbing all of my attention. "This is the final boarding call for flight 2364. All remaining passengers for this flight…

SaaS content marketing as a growth engine

May 2016. I'm on a startup panel, standing in front of a crowd of business students. A few youngsters have that magnetic ambition in their eyes so common among 19-year-old business majors. The rest sport the more conservative "who the heck is this guy and when is he going to…

How a tiny pricing change tripled revenues

After running our SaaS, Snipcart, for two years, it was pricing that disrupted our small team’s harmony. It was pricing that triggered our first real argument. Our product manager had just come up with the suggestion to add a minimal fee to our percentage-based commission. And our lead engineer…

Thoughts on remote working

The last four posts I've written here were strictly about content marketing. In-depth, evergreen, and actionable articles. I just re-read them all, as a matter of fact. And I'm proud of the work I've done structuring my knowledge and experience into useful resources. I still regularly send these posts to…

How to get freelance clients with content marketing & SEO

Getting clients can be a tough hustle for freelancers, especially when you're starting out. Building your reputation and authority doesn't come easy. Of course, there are lots of ways to find new contracts. But I believe freelancers should strongly consider experimenting with two underrated business development activities: content marketing &…

6 rules for explaining the web to clients

One of our biggest challenges when producing client work is communicating technical information effectively with clients. Many developers in our community face similar obstacles. Selling and shipping technical solutions to clients always comes with important communication challenges. So recently, we brought together ten experienced developers to discuss this issue. Our…

The no-BS guide to great content marketing: part 2

In the first part of this guide, I discussed the what and the why of content marketing. I gave a straightforward definition of content and four compelling reasons to use it to grow a business: Boost in search engine rankings Amplification of business relationships Brand image improvement Leads & revenue…

The content marketing MVP

Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was lost at first. I had a few ideas, but no experience, and an unhealthy dose of self-doubt. But I also had some…

The no-BS guide to great content marketing: part 1

Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in their downtown office. A few dozens of peeps showed up, and in return, I showed them why and how we leverage content at our…

25 free content marketing tools

When I say I'm in charge of content marketing for a developer-first e-commerce startup, most people press me to go into more details so they can get a clearer picture of what I do. As much as I like explaining my work to anyone interested, I sometimes take an underwhelming…