Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was lost at first. I had a few ideas, but no experience, and an unhealthy dose of self-doubt. But I also had some…
Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in their downtown office. A few dozens of peeps showed up, and in return, I showed them why and how we leverage content at our…
When I say I'm in charge of content marketing for a developer-first e-commerce startup, most people press me to go into more details so they can get a clearer picture of what I do. As much as I like explaining my work to anyone interested, I sometimes take an underwhelming…
Like most folks, I had a few days off during the Holidays. I figured it was a good time to kick off a project I had meant to start for a while. What project, you ask? A personal blog focused on content marketing, growth & startup culture. For the last…
In early November of 2015, like 40 000+ other people from all over the world, I flew to Dublin, “Where the Tech World Meets”, for the Web Summit 2015. Don’t worry: this isn’t going to be another recap article, nor another “Why You Should Definitely Spend Your Big…
Summer of 2015. We were riding on a train following the border of Switzerland’s beautiful Lac Léman. I was scotched to the window, soaking in the scenery, agape. The view was astonishing, to say the least. Paris was our next stop; we had to host a booth at a…
Unless you’ve been living under a digital rock for the last few months, you’ve undoubtedly heard the buzzing echo of the raging ad blocking debates. And since Apple dropped a metaphorical bomb on the matter by allowing ad blockers apps on their iOS 9, the temperature just kept…
Towards the end of last year, a nice guy named Kevin William David (founder of Walletkit, 500 Startups) submitted Snipcart to the vibrant Product Hunt community. On Saturday morning, October 10th, our shopping cart platform for developers reached #2 of the front page. I woke up early to a buzzing…
Picture this: It’s 9 AM in beautiful Québec City. I’m sitting at my desk, attentively scanning the latest Snipcart mentions on Tweetdeck. No mention shall escape my sight.Then I come across a tweet that goes something like: Hey, anyone used Snipcart for e-commerce with [insert CMS platform]…
Let us start with two simple questions: What’s the best time to plant a tree? Answer: Ten years ago. What’s the second best time to plant a tree? Answer: Right now. At a smaller scale, the exact same thing can be said of content marketing for startups or…