After running our SaaS, Snipcart, for two years, it was pricing that disrupted our small team’s harmony. It was pricing that triggered our first real argument. Our product manager had just come up with the suggestion to add a minimal fee to our percentage-based commission. And our lead engineer…

The last four posts I've written here were strictly about content marketing. In-depth, evergreen, and actionable articles. I just re-read them all, as a matter of fact. And I'm proud of the work I've done structuring my knowledge and experience into useful resources. I still regularly send these posts to…

Getting clients can be a tough hustle for freelancers, especially when you're starting out. Building your reputation and authority doesn't come easy. Of course, there are lots of ways to find new contracts. But I believe freelancers should strongly consider experimenting with two underrated business development activities: content marketing &…

One of our biggest challenges when producing client work is communicating technical information effectively with clients. Many developers in our community face similar obstacles. Selling and shipping technical solutions to clients always comes with important communication challenges. So recently, we brought together ten experienced developers to discuss this issue. Our…

In the first part of this guide, I discussed the what and the why of content marketing. I gave a straightforward definition of content and four compelling reasons to use it to grow a business: Boost in search engine rankings Amplification of business relationships Brand image improvement Leads & revenue…

Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was lost at first. I had a few ideas, but no experience, and an unhealthy dose of self-doubt. But I also had some…

Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in their downtown office. A few dozens of peeps showed up, and in return, I showed them why and how we leverage content at our…

When I say I'm in charge of content marketing for a developer-first e-commerce startup, most people press me to go into more details so they can get a clearer picture of what I do. As much as I like explaining my work to anyone interested, I sometimes take an underwhelming…

Like most folks, I had a few days off during the Holidays. I figured it was a good time to kick off a project I had meant to start for a while. What project, you ask? A personal blog focused on content marketing, growth & startup culture. For the last…

In early November of 2015, like 40 000+ other people from all over the world, I flew to Dublin, “Where the Tech World Meets”, for the Web Summit 2015. Don’t worry: this isn’t going to be another recap article, nor another “Why You Should Definitely Spend Your Big…