How I launched this Ghost blog

Like most folks, I had a few days off during the Holidays. I figured it was a good time to kick off a project I had meant to start for a while. What project, you ask? A personal blog focused on content marketing, growth & startup culture. For the last…

What we should’ve pitched at the Web Summit

In early November of 2015, like 40 000+ other people from all over the world, I flew to Dublin, “Where the Tech World Meets”, for the Web Summit 2015. Don’t worry: this isn’t going to be another recap article, nor another “Why You Should Definitely Spend Your Big…

Quitting the events bandwagon

Summer of 2015. We were riding on a train following the border of Switzerland’s beautiful Lac Léman. I was scotched to the window, soaking in the scenery, agape. The view was astonishing, to say the least. Paris was our next stop; we had to host a booth at a…

Ad blockers for SaaS and web developers

Unless you’ve been living under a digital rock for the last few months, you’ve undoubtedly heard the buzzing echo of the raging ad blocking debates. And since Apple dropped a metaphorical bomb on the matter by allowing ad blockers apps on their iOS 9, the temperature just kept…

Product Hunt: messing up our website launch

Towards the end of last year, a nice guy named Kevin William David (founder of Walletkit, 500 Startups) submitted Snipcart to the vibrant Product Hunt community. On Saturday morning, October 10th, our shopping cart platform for developers reached #2 of the front page. I woke up early to a buzzing…

How content & support creates product ambassadors

Picture this: It’s 9 AM in beautiful Québec City. I’m sitting at my desk, attentively scanning the latest Snipcart mentions on Tweetdeck. No mention shall escape my sight.Then I come across a tweet that goes something like: Hey, anyone used Snipcart for e-commerce with [insert CMS platform]…

How our blog fuels SEO & product adoption

Let us start with two simple questions: What’s the best time to plant a tree? Answer: Ten years ago. What’s the second best time to plant a tree? Answer: Right now. At a smaller scale, the exact same thing can be said of content marketing for startups or…

Making our “powered by” link optional

A few months ago, we had a heated discussion among the team. We were asking ourselves if we were ought to make our powered by link mandatory for all users. Since our launch, our users have always been able to hide the link easily. Here’s a picture of what…

5 steps content workflow

Like many startups and content marketing enthusiasts, I read GrooveHQ’s blog regularly (it’s long positioned itself as a must-read in the industry, really). Around the end of 2014, Alex from Groove published a post titled 10 Ways We Come Up With 15+ Blog Post Ideas Each Week. Reading…

Pitching our startup in Colorado

In Fall ‘14, I stayed four months in Colorado to try and develop the market for Snipcart. In a previous post, I’ve outlined the story and lessons regarding getting into a new startup scene. In this post, I’ll focus on the pitches aspect of the whole experience. Note:…