The no-BS guide to great content marketing: part 2

In the first part of this guide, I discussed the what and the why of content marketing. I gave a straightforward definition of content and four compelling reasons to use it to grow a business: Boost in search engine rankings Amplification of business relationships Brand image improvement Leads & revenue…

The content marketing MVP

Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was lost at first. I had a few ideas, but no experience, and an unhealthy dose of self-doubt. But I also had some…

The no-BS guide to great content marketing: part 1

Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in their downtown office. A few dozens of peeps showed up, and in return, I showed them why and how we leverage content at our…

25 free content marketing tools

When I say I'm in charge of content marketing for a developer-first e-commerce startup, most people press me to go into more details so they can get a clearer picture of what I do. As much as I like explaining my work to anyone interested, I sometimes take an underwhelming…

How I launched this Ghost blog

Like most folks, I had a few days off during the Holidays. I figured it was a good time to kick off a project I had meant to start for a while. What project, you ask? A personal blog focused on content marketing, growth & startup culture. For the last…

What we should’ve pitched at the Web Summit

In early November of 2015, like 40 000+ other people from all over the world, I flew to Dublin, “Where the Tech World Meets”, for the Web Summit 2015. Don’t worry: this isn’t going to be another recap article, nor another “Why You Should Definitely Spend Your Big…

Quitting the events bandwagon

Summer of 2015. We were riding on a train following the border of Switzerland’s beautiful Lac Léman. I was scotched to the window, soaking in the scenery, agape. The view was astonishing, to say the least. Paris was our next stop; we had to host a booth at a…

Ad blockers for SaaS and web developers

Unless you’ve been living under a digital rock for the last few months, you’ve undoubtedly heard the buzzing echo of the raging ad blocking debates. And since Apple dropped a metaphorical bomb on the matter by allowing ad blockers apps on their iOS 9, the temperature just kept…

Product Hunt: messing up our website launch

Towards the end of last year, a nice guy named Kevin William David (founder of Walletkit, 500 Startups) submitted Snipcart to the vibrant Product Hunt community. On Saturday morning, October 10th, our shopping cart platform for developers reached #2 of the front page. I woke up early to a buzzing…

How content & support creates product ambassadors

Picture this: It’s 9 AM in beautiful Québec City. I’m sitting at my desk, attentively scanning the latest Snipcart mentions on Tweetdeck. No mention shall escape my sight.Then I come across a tweet that goes something like: Hey, anyone used Snipcart for e-commerce with [insert CMS platform]…