Teela: Cool. All right, so I think we're ready to dive in. Franck: Yeah, let's get into it since we don't have a lot of time. Teela: Right. This will be about like 30 minutes from now. So, let's see what happens in that amount of time. Franck: Okay, I'm…
UPDATE: WorkWithDevs was a podcast project I have now sunsetted. It was, I believe, a solid idea. In all honesty, I realized I wasn’t motivated enough to work on it alone nights & weekends. You can still listen to the four Alpha episodes though! Last week, a family member…
I almost didn't publish this post. I went through with it because: 1) I've promised myself and a friend I'd eventually grow the balls to publicly discuss my anxiety. It's Bell Let's Talk day in Canada, so I couldn't wish for a better occasion. 2) I'm tired of only seeing…
I'm sitting in the Seattle-Tacoma airport, laptop on my thighs. My flight for Victoria BC is just about to leave. But a big BOOK NOW on my screen is absorbing all of my attention. "This is the final boarding call for flight 2364. All remaining passengers for this flight…
The last four posts I've written here were strictly about content marketing. In-depth, evergreen, and actionable articles. I just re-read them all, as a matter of fact. And I'm proud of the work I've done structuring my knowledge and experience into useful resources. I still regularly send these posts to…
In the first part of this guide, I discussed the what and the why of content marketing. I gave a straightforward definition of content and four compelling reasons to use it to grow a business: Boost in search engine rankings Amplification of business relationships Brand image improvement Leads & revenue…
Free bonus: A full content marketing plan template is available at the end of this post. When I was hired to handle marketing at our startup, I was lost at first. I had a few ideas, but no experience, and an unhealthy dose of self-doubt. But I also had some…
Last October, I teamed up with the guys from Tech Drinks Québec to organize a content workshop. Our startup's mother agency, Spektrum, hosted the event in their downtown office. A few dozens of peeps showed up, and in return, I showed them why and how we leverage content at our…
When I say I'm in charge of content marketing for a developer-first e-commerce startup, most people press me to go into more details so they can get a clearer picture of what I do. As much as I like explaining my work to anyone interested, I sometimes take an underwhelming…
Like most folks, I had a few days off during the Holidays. I figured it was a good time to kick off a project I had meant to start for a while. What project, you ask? A personal blog focused on content marketing, growth & startup culture. For the last…